Balancing on two poles, an exaggerated Googie-style diamond is bordered with flashing incandescent bulbs. Now recognized the world over, Willis's 25-foot Welcome to Fabulous Las Vegas sign sits on the southern tip of the Strip-technically in unincorporated Clark County-flanked by palm trees and Elvis impersonators, roadside Americana beckoning to motorists with its promise of possibility. He suggested Las Vegas’ reflect its flashy veneer by utilizing neon lighting: one of the city's most familiar, yet somehow still novel, features. In 1952 she was employed by Western Neon Sign Company when a salesman named Todd Rogich, seeing welcome signs proliferate in other locales, approached her about designing a fitting emblem for the city. In 1959, the pioneering female commercial artist designed what is probably the most famous-and one of the longest lasting-neon symbols in the world. Betty Willis should’ve gone for the cash.
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